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I appreciate the opportunity to market your property and look forward to working with you. We obviously have the same goal-“to get the best possible price in the shortest amount of time with the least amount of inconvenience to you.”
Communication is the key to a satisfactory business relationship. This is an overview of what to expect while your home is on the market. It you have concerns about any of the items here, please express them to me. By working together we can accomplish our goal of selling your home with the lease amount of inconvenience to you.
It is very important to price your property at a competitive market value at the signing of the listing. The market is so competitive that even overpricing by a few thousand dollars could mean that your home will take longer to sell. Overpricing minimizes offers, limits buyers, and lowers prospects and showings.
De-cluttering is a very important part of listing your home. If you are planning moving, why not get rid of any junk now so that your home appears larger? Homes that are really clean and free of odors sell much faster than those that are not.
When your home is being shown treat pets to a stroll. Many people are afraid or allergic to animals. By moving them, buyers won’t feel hurried or nervous. Turn off television or loud radio. Potential buyers can look at your home quietly without distractions.
Please call me if you have any questions or concerns. Let’s get started!
Objectives in listing and marketing your home are the following:
- To get as many qualified buyers into your home until it is sold.
- To communicate the results of our activities to you.
- To assist you in getting the highest dollar value for your property.
- To constantly look for the best possible financing in the marketplace.
To accomplish these objectives the following is the marketing
plan I will be using to sell your home:
- Submit your home to the Real Estate Information Network formerly known as the Multiple Listing Service.
- Submit copies of your listing to our company sales staff for their potential buyers.
- Create feature sheets with colored photos listing features and benefits of your home for cooperating agents to use while showing the property to their potential buyers.
- Suggest and advise you as to any changes you might want to make in your property to make it even more marketable to the buyer.
- Constantly update as to any changes in the current market conditions.
- Mail letters and flyers to the surrounding area of your property.
- Add additional exposure through a professional sign
- Hold Open House as requested.
- Advertise in the Real Estate Book every publication.
- Advertise in Home Search.
- Advertise in the Real Estate Weekly centerfold twice a month with distribution of over 500,000 readers.
- Advertise a photo of your home in the Real Estate Weekly every quarter with distribution of over 500,000 readers.
- Obtain a virtual tour and connect to the internet.
- Advertise your property on the internet.
- Bulk mail Just Listed cards to the surrounding area.
- Make you completely aware of the various methods of financing that your buyer may want to use.
- Follow up on the salespeople that have shown your home to their prospective buyers and relay the feedback to you.
- Deliver a copy of the Multiple Listing for your approval, also copy of all advertisements that may have been published.
- Regularly collect any business cards left at your home and follow up with the agents’ feedback about your home.
- Present all offers to you promptly.
- Coordinate all details of settlement with the closing attorney, including arranging for termite and any other necessary inspections.
- Represent you during the presentation of all offers by agents and help you in negotiating the best possible price and terms on your home.
- Handle all follow up and keep you informed after the contract has been accepted on all closing procedures.
- Deliver your check the day after closing.
